The daily soaps and women empowerment

Many years back a revolution came in the television industry when Ekta Kapoor started with daily soaps different from what were already shown on television. The serials like Kyunki Saas bhi kabhi bahu thi and Kahani ghar ghar ki were accepted with open arms and everyone was happy to watch them. The big old Indian families, family problems, the household problems and gossip everything was enjoyed (even if it was exaggerated). But then started the never ending stories, going nowhere. and similar shows followed.
It is almost 15 years that the trend started but it seems its never ending. Such shows started with the idea to make soaps more women oriented, to show that women are capable of change inside as well as outside the houses. Yesterday I happened to watched few shows on television and they are not by the same producer/director. I realised the stories are almost same. I realised what was considered women empowerment 15 years ago is not the same anymore.
The shows in early 2000s showing women given their rightful position and being able to participate in household decisions were considered as good things. As shows were watched and followed women subconsciously decided to get similar treatments and men learnt the benefit of such behavior. but 15 years on, has our world not changed? Do writers have no other stories? Have we not grown? Has our industry not relaised the fact?
If we look at Indian cinema there is considerable difference in the kind of movies that are made. From early 2000s to now, there are multitude of themes on which movies are made different from popular regular ones. Some of them do well, some don't but producers and directors are ready to try in cinemas then why not television? Except 2-3 shows which might be on a move social views most of the soaps still deal with beauty, love, marriage, family politics, saas- bahu issues, issues of widows etc.
The most popular argument given is that this is what society demands. I am not expecting the society to change overnight but as audience we have a right to get more choices in shows that the presented before us. Unless such shows were telecasted no-one knew the market is available and now we need to revolutionize the industry again.
And stop attaching the idea of such serials with women empowerment. Such more than family politics, heavily dressed women and crying over petty issues is not going to empower women and no, we don't enjoy it. None of today's women do. Try and innovate.